Years ago I started a "Let's Talk Money" series on this blog because so many people were afraid to ask what design actually costs. The fear runs both ways. Clients worry about sticker shock, and creatives worry about scaring people off. So everyone waits, and waiting is where the real cost comes in.
Why we put it off
Most of us were never taught to talk about money plainly. Creative work also feels personal, so naming a price can feel like putting a number on yourself. But a vague fee does not protect anyone. It just pushes the hard conversation to a moment when there is more at stake.
Bring it up in the first conversation
Share a range before anyone falls in love with a plan. A range gives the other person room to say "that works" or "that's more than I expected" without embarrassment. If the budget and the vision don't match, it is far kinder to learn that on day one than on day forty.
Say it plainly
You don't need a script, but it helps to have a sentence ready. Something like: "Projects like this usually land between X and Y. Here's what drives it up or down." Then stop talking. The pause is not a problem to fill.
Know when to raise your rates
You're consistently booked out. Demand is telling you something.
Your costs went up. Materials, software, shipping, and your own time all count.
It's been a year. Put a yearly review on the calendar so it never becomes a crisis decision.
What clients actually respect
Clarity. A clear scope, a clear fee, and a clear process for changes. People rarely leave because a price was too high. They leave because they felt surprised. Naming your price early is not just good business. It's good care.
Chanae Richards is the founder of ọlọrọ interiors and a voice on design, home, and creative business. For interviews, visit the Media + Press page.
